Una identidad enmarañada.

Maraña was born from an uncomfortable question: what does it mean to be Argentine? The answer, we discovered, wasn't one. It was many. A mixture, a mess, a kneading of identities that comes from Italy, Spain, Bolivia, Paraguay, Japan — and from so many other places we've already forgotten.

The project was built on the idea of metalinguistic negation: a collection that doesn't respond to a determined typology, that doesn't have a single legibility, that isn't composed of predictable layers. Instead, it proposes a maraña — a tangle.

The visual theme took us to Villa Epecuén, the tourist town in Buenos Aires that sank under water in 1985 and, with the years, re-emerged in ruins. A metaphor for the Argentine who gets up and finds beauty in what's ugly. Life within death.